WORDS         STRUCTURES         STRATEGIES        IDENTITIES          


SEATTLE ART MUSEUM

Ideas without end.


COPY

As for all of SAM’s special exhibitions during my tenure there, I developed the copy direction for this exhibition and incorporated approved language into website, social, and email content throughout exhibition promotion.




SOCIAL



As part of the promotion for this exhibition, I launched the museum’s first influencer campaign around the concept of SAM Photo Club. After reopening, I came up with creative solutions for continuing to offer digital audiences around the world a way to engage with exhibitions. In the interest of building a local connection with a global reach, I contracted an influencer partnership with photographer Ashley Armitage.


VIDEO

An exhbition trailer was a key asset for all exhibition campaigns, introducing a visual language, image recognition, tagline, and exhibition overview.



While museum programming was still extremely limited by COVID-19, the education department was looking for ways to continue to bring diverse youth into the galleries. This partnership with South End Stories was produced by the education department under my brand and content direction.















PERSONAL

A writer and curator exploring the liminal spaces of the literary arts. I am the author of two chapbooks and have fiction, reviews, and poetry published widely. My interest in how words can be experienced has led to solo work and collaborations to create installations, music performances, broadsides, karaoke, and video poetry. I founded and directed Till, a literary organization that offered an annual writing residency, and am currently co-director of Cadence Video Poetry Festival at Northwest Film Forum.

CV
PROFESSIONAL

Approaching communications and creative direction with a storyteller’s craft and a poet’s ear. I have more than a decade of experience increasing engagement with meaningful brand experiences through creative approaches. My unique blend of marketing, programming, and writing skills allows me to understand and connect with a wide spectrum of audiences. I have defined and produced end-to-end experiences for artists, businesses, consumers, and stakeholders while growing followings and margins across industries.

Resume
Portfolio